Updated: 8th May 2018
Cookies are a web technology that is employed by servers to retain information regarding interactions a user has with a website / web application. They’re text files, small in size, stored on users’ computer or mobile device and sent as a part of the browser request to the server when a user visits the site they were created on. This allows the server to adjust the response and enhance the website with tailored preferences and extended functionality. Additionally, cookies allow to collect information related to user’s computer or device (like browser type, IP address, country of origin, language, etc.).
Depending on how long they are stored, cookies can be divided into:
- Session cookies - stored and used only during a single website visit. Upon closing the browser window, they’re automatically deleted.
- Persistent cookies – utilised to retain data between multiple visits. While their lifetime is prolonged, it is set to a fixed period, after which they’ll be deleted. Before they expire however, visiting the website where they were generated will allow it to retrieved the stored information.
Cookies may be used for various roles:
- Enabling functionality – these cookies are necessary for websites to offer certain functionality, such as a “logged in” section. The cookies themselves do not track users, but merely function as an ID for the users.
- Remembering user preferences – websites that offer customization options (color palette, font size, etc.) can store these settings via cookies allowing them to persist throughout a session or even across multiple sessions.
- Behavioral advertising user tracking – specialized services use these types of cookies to track sites visited by a user and utilise this information to provide interest-based advertising. For more information on these types of cookies, please click here.
Cookies may be set not only by each site individually, but also by certain embedded third-party content (Facebook widget or a YouTube player, for example). In such cases the hosting site has neither control, nor access to the data contained within cookies created by the embedded content. The same is true for the embedded sections in relation to the cookies created by the hosting site as browsers will limit attempts to read cookies to only the site which created them.
Cookies on metegrity.com
User analytics & website performance monitoring
Cookies set by Google Analytics services allows us to measure the volume of traffic to our website, which pages users view, their progress through the site as well as how long they spend on each page and how quickly these load for the users. We use this data to improve the content and performance of our website.
Opting out of cookies
Web browsers are equipped in relevant settings (usually listed in a Privacy/Security related section of the software preferences panel), that allow control over cookies set up by this and other websites.
Existing cookies can be deleted - individually, per site or for any site/service that has managed to set one up. Please note that doing so may cause certain sites which rely on this technology to lose personalized settings. Furthermore, cookies may be blocked from being created, again either wholesale or per each site or sub-site(s) separately, however this can lead to websites (or parts of them) malfunctioning. For more information on how to find and operate these controls, please visit the respective browsers website.
It is possible to opt out of Google Analytics performance tracking – related cookies by installing a browser extension that blocks the relevant code from being downloaded and used. For more information and instructions on how to obtain and install this tool, please visit: https://tools.google.com/dlpage/gaoptout
You may also want to read: